Privacy Policy

Last Updated October 22, 2024

Highestprice.com, LLC and our subsidiary companies, including REMrktCo, LLC (collectively “we,” “our,” or “us”), are committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your information.

Scope of Privacy Policy

This Privacy Policy governs the collection and use of your personally identifiable information by Highestprice.com, LLC on www.highestprice.com, any other websites hosted by Highestprice.com, LLC, and any related applications, products, or services (collectively, the “Services”). If you do not agree with any provision of this Privacy Policy, please discontinue use of the Services immediately.

“Personally identifiable information” refers to information that identifies you directly, such as your name, email address, or property address, and other data that can be reasonably linked to such information. By using the Services, you consent to the collection, use, and disclosure of such information as outlined in this Privacy Policy.

Legal Basis for Collection

We collect, use, and share personally identifiable information under the following legal bases:

With your consent.
Where necessary for the performance of a contract.
Where it serves our legitimate business interests or those of our affiliates.
As required by law.

We do not collect, use, or share personally identifiable information for any purpose not set forth in this Policy without first providing notice and an opportunity for consent.

Collection of Personal Information

We collect information you provide directly to us, including:

Your name, email address, phone number(s), and mailing address.
Information about your location, web browser, device, and IP address.
Usage data from your interactions with our website, such as viewed pages and preferences.
Information submitted through real estate searches or inquiries.
Data collected if you engage with a licensed provider or affiliate.

We also collect:

Server log information (e.g., queries, IP address, and login information).
Device-specific information (e.g., browser type, hardware model, OS version).
Location data (e.g., GPS and mobile access points).
Information from promotions, contests, or feedback forms.

Affiliates may collect additional information through custom forms on their websites. We advise users to avoid providing information they do not wish to share.

Cookies, Tracking, and Analytics

We use cookies, tracking pixels, and third-party analytics to:

Simplify login processes.
Ensure website security.
Analyze website usage and improve our Services.
Provide targeted marketing and content.

Cookies may be session-based (expiring when the browser is closed) or persistent (remaining until deleted). Disabling cookies may restrict certain features, such as personalized recommendations. Our Websites do not respond to Do Not Track (DNT) signals. Users should manually disable cookies if desired.

“Cookies” are small pieces of information sent by a web server to a web browser that enable the server to collect information from the browser. Highestprice.com, LLC uses cookies for a number of purposes, such as to simplify the login process for registered users, help ensure the security and authenticity of registered users, target advertising, and enable traffic monitoring.

We use both session cookies and persistent cookies. We use session cookies to make it easier for you to navigate our site. A session cookie expires when you close your browser. Persistent cookies enable us to (i) know when you are logged in and to provide content to you based on your preferences, such as listings that match saved searches or are similar to previously-saved listings; (ii) track user activity such as pages viewed and match user activity to session data to better understand your preferences; and (iii) share information with third-party vendors on your preferences for the sole purpose of fulfilling the Services and providing you the most relevant user experience. A persistent cookie remains on your hard drive for an extended period of time.

You can remove persistent cookies by following directions provided in your Internet browser’s “help” file. Most browsers allow you to turn off the cookie function. Removing persistent cookies will restrict the Highestprice.com, LLC Services you can use, such as receiving targeted recommendations and alerts.

We also use tracking pixels and third-party cookies on our sites from other third-party vendors. Tracking pixels are code snippets added to a website in order to gather information about a user’s browsing behavior. Data points collected include (i) information about the web browser, operating system, screen resolution, and device used to visit the website, including your IP address; (ii) usage data from the pages you view and actions you take on the website, including forms you submit and information you request; (iii) the date and time you visit the website; and (iv) actions taken to get to the website, such as ads you click on.

Some states require us to let you know how we respond to web browser Do Not Track (DNT) signals. Please note that our Websites do not recognize or respond to any signal which your browser might transmit through the so-called “Do Not Track” feature your browser might have. If you wish to disable cookies on our Websites, you should not rely on any “Do Not Track” feature.

How We Use Information We Collect

We use your information to:

Provide, improve, and promote our Services.
Communicate with you and address inquiries.
Understand your needs and preferences.
Personalize content and recommendations.
Fulfill purchases or services.
Ensure website security and debug issues.
Comply with legal obligations and maintain business operations.

We may combine data from multiple Services to provide a cohesive user experience.

Information We Share

We share your data with:

Affiliates and business partners for real estate-related services.
Third-party service providers that support our platform (e.g., email services).
Successor entities (e.g., following a merger or sale).

We do not share personally identifiable information with advertisers without your consent. Anonymized data that does not identify you may be shared for analytical purposes.

Legal Disclosures

We may disclose your information when required by law or when we believe disclosure is necessary to:

Investigate illegal activities or security incidents.
Protect the safety of users.
Comply with legal obligations.

Other Websites

Our Services may contain links to third-party websites. These sites have their own privacy policies, and we are not responsible for their content or practices.

Children’s Privacy

The Services are not intended for children under 18. We do not knowingly collect or track information from individuals under this age. If we become aware that we have collected such information, we will take steps to delete it.

Security

We use industry-standard practices to protect your data during transmission and storage. While we strive to ensure the security of your data, no method of electronic storage is completely secure. We cannot guarantee absolute security but will promptly address security breaches.

Accessing, Correcting, and Deleting Your Information

We only collect personally identifiable information that you voluntarily provide to us or that our affiliates provide to us. You may refuse to provide consent at any time. However, this may prevent you from accessing and using the Services or certain aspects of them. In all instances, we retain personally identifiable information for only as long as is necessary to meet the purposes of the collection (see “How We Use Information We Collect” below), or any applicable law.

You have the right to access, update, or request the deletion of your personal data, again this may prevent you from accessing and using the Services or certain aspects of them. We may retain certain information as required by law. To exercise your rights, please contact us using the information below.

Jurisdictional Rights

Residents of certain jurisdictions, including California and the European Union, have additional rights regarding their data:

Right to know, access, and delete personal information (California).
Right to restrict processing or object to data use (EU GDPR).
Right to withdraw consent and data portability (EU GDPR).

Under California privacy laws, including the California Consumer Privacy Act (“CCPA”), we are required to provide California residents certain specific information about how we handle their personal information, whether collected online or offline. This section does not address or apply to our handling of publicly available information made lawfully available by state or federal governments or other personal information that is subject to an exemption under the CCPA. Our collection, use and disclosure of personal information about a California resident will vary depending upon the circumstances and nature of our interactions or relationship with such resident.

In addition, if you are a resident of the European Union, you have additional rights as provided under the General Data Protection Regulation (GDPR):

Object to or restrict the processing of your data under certain circumstances.
Withdraw consent for the processing of your data.
Not be subject to decision-making based solely upon automated processing under certain circumstances.
Request a portable copy of your data.
File a complaint with a data protection authority.

To exercise any of these rights, if provided in your country of residence, please contact us as provided below under “Contacting Us.”

Updates to Our Policy

We may update this Privacy Policy from time to time. If significant changes are made, we will notify users through a prominent notice on our Website. Continued use of the Services following such changes constitutes acceptance of the revised Policy.

Contacting Us

For questions or concerns about this Privacy Policy, please contact us at [email protected].